She holds a Master’s degree in Applied Economics from UCLouvain, an MBA from the University of Chicago, and a PhD in Management Sciences from UCLouvain. She taught marketing for 28 years at the Louvain School of Management. She served as Vice-Dean for International Affairs at LSM and Director of the CEMS international program. Prior to her academic career, she worked for 12 years at Procter & Gamble, where she held successive positions including Europe Marketing Director and member of the Executive Committee of P&G Benelux.